THE
NEWBURY CUP

SUPPORTING THOSE MOST VULNERABLE
IN OUR COMMUNITY

 NOMINATE A CAREGIVER

LEARN MORE

A New Way to Honor Compassion in Action

At the heart of The Newbury Cup is a commitment to supporting those who care for and uplift the most vulnerable members of our community. This year, we are proud to partner with the English Future Foundation to shine a light on some of Greater Boston’s often-unsung heroes through the new Boston Caregiver Awards. Five extraordinary individual caregivers will each receive a $5,000 award in recognition of the compassion, dedication and humanity they bring to the lives of others every day.

The Newbury Cup celebrates compassion in action. Each year, Boston’s most inspiring community members and leaders gather at The Newbury Boston for an afternoon tea honoring nonprofits that uplift our community.

The Newbury Cup unites Boston to celebrate and support organizations making a difference in the lives of others.

Now entering its sixth year, The Newbury Cup continues its mission to celebrate compassion in action and support organizations making a lasting impact across Boston. Each year, The Newbury Cup selects a theme centered on a vital community need—ranging from homelessness and mental health to senior care, child advocacy, and women’s health. Three exceptional nonprofits are nominated by members, and through a public vote, one is awarded a generous donation to further their mission.

Hosted in partnership with The Newbury Boston, the annual award ceremony reflects the hotel’s storied tradition of afternoon tea and champions the values of service, civic leadership, and community connection.

As we look ahead to this year’s Newbury Cup, we are also proud to carry forward a very special distinction. In 2025, The Newbury Cup was formally recognized by the Governor’s Office and the City of Boston, including the official proclamation of November 20 as “Newbury Cup Day” in Boston. It was a meaningful milestone for our community and an honor we share with every member, partner and supporter who has helped The Newbury Cup grow and make a difference.

100% of event proceeds—raised through the generosity of members and sponsors—go directly to the winning nonprofit. A heartfelt thank-you to our partners who help make this possible:
The Newbury Boston, Tiffany & Co., Kortenhaus Communications, Winston Flowers, Feather + Finn and Merla..

who we are

Where purpose meets generosity

  • Women’s Lunch Place – empowering women experiencing homelessness and poverty
  • Samaritans – providing lifesaving suicide prevention and mental health support
  • Ethos Senior Care – helping Boston’s older adults live with dignity and independence
  • Massachusetts Advocates for Children – ensuring educational equality for children with disabilities
  • The Winter Walk – supporting the unhoused community through compassion and action

newbury cup honorees

your needs. our expertise.

services

let us help

Nonprofit Advisory + Events

05

Social Media + Publicity Support

04

Marketing + Product Launch

03

Operational Management

02

Brand Strategy + Development

01

PASTUSZAK

about shannon

With over two decades of experience in media, publishing, and brand partnerships, Shannon brings a passion for storytelling and strategy to every project. She founded Dreamer Consulting to help visionary clients bring ideas to life—blending creativity, execution, and impact in meaningful ways.

At Dreamer Consulting, we believe that when we align with what lights us up, the universe aligns right back.

what if your greatest success comes from following what you love the most?

shannon

the founder

Mathilde your Brooklyn copywriter

“Thanks to The Newbury Cup, we were able to expand our suicide-prevention programs and reach more people when they needed us most.”

The Samaritans

- Newbury Cup Recipient

“

seen in

my story

My story is one of growth, resilience, and learning through experience. From building a proven career in media to partnering with clients on transformative projects, my journey has been fueled by passion and defined by turning goals and dreams into reality.

Looking back, it’s clear that every step, whether forward or backward, was part of a larger process that brought me here. This journey has taught me to embrace change, trust my instincts, and keep moving forward with purpose.

dreamer

the making of a

Perricone Hydrogen Water provides a potent antioxidant effect that supports overall well-being while providing extra energy and hydration.

If you know, you know.

Sumptuously-written story about love, loss, horses and the sweet rewards of perseverance. Written by Christy Cashman, one heck of author and human. Run, don't walk.

the best
hydrogen water

bving this

the truth
about horses

read (and watch) this

Head to your favorite cafe, order this dreamy drink with mushroom adaptogens and thank me later. My favorite version is at MacArthur Place in Sonoma!

my new fave
chagaccino

try this

The Newbury Cup — where every cup makes a difference.
A celebration of compassion, community, and giving that brings together Boston’s leaders to honor those who uplift, serve, and inspire.

When action
creates impact

Complete the form below to receive The Cup of News newsletter and updates on upcoming Newbury Cup Member events. We look forward to keeping you connected to our small but mighty mission.

And be sure to save the date for the sixth annual Newbury Cup Tea Award Ceremony — November 19, 2026.

Where community, compassion, and connection come together.

stay connected